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Emails



National University


When I first arrived at National University all the emails were sent out as images. I redesigned all of the emails to have as much text in them as possible so we could maximize inbox deliverability. As a result email conversion rates grew by a record 12.26%. Here is a sample of one email.

Before



After


National University Golf Academy

Player's Lab


The National University Golf Academy is please to announce its new Player's Lab offerings. As you know, our cirriculums are customized to an individual's needs in order for them to maintian life's other commitments and obligations. Contact your advisor to learn how these new lab offerings make it even easier for you to turn your passion into a career.
    PLAYERS LAB 1

Online
PLAYERS LAB 2

Available Weekdays, Twilight, and Weekends
PLAYERS LAB 3

Available Weekdays, Twilight, and Weekends
  Lab Fee
    per lab session
$100 $225 $350
  Lessons
    per week
1 video 1 1
  Unlimited Range Balls
    at Twin Oaks
Yes Yes
  Round of Golf
    per week
1 3
  Discounts on Additional Rounds of Golf
    space available at
    non-peak hours
Yes Yes
  Supervised Practice Session
    per week
1
(as available)
1
  Mental Skills Session
    per week
1
Labs are available to National University Golf Academy active students who are either enrolled or have completed a course within the past 45 days.

Lab fees may be covered by loan programs when taken with a course. However, if taken in a month when not enrolled in a National University course, the student is personally liable for the lab payment.



ProFlowers



Below is an email that I created for the MSN Valentine's Day 2004 Email for ProFlowers.com.

MSN Valentine's Day 2004 Email

Below is the email that I created for the launch of the ProFlowers.com Easter 2004 Catalog.

And below is the 2004 Valentine's Day optin emails that I created for ProFlowers.

ProFlowers.com
5005 Wateridge Vista Drive
Second Floor
San Diego, CA  92121

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