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Project Management

National University

Project Management at National University Project management at National University used to be handled through email. There was no prioritization of projects and no one was aware of each other's project(s) and the resource(s) available for each initiative. Realizing this, I decided to make some suggestions regarding how we handled projects within National University. As a result, the IT team decideded to move forward with Asana, an online project management tool that made the NU IT team so much more efficient that, in some cases, they could get project requests out the door in 3 days versus in 3 weeks. That's an efficiency improvement of 700%! The Marketing team itself moved to Central Desktop and I made sure to work with my social media teams so we could all work in the project management tool BaseCamp. Moving everything from email to a project management tool has made every team that I have worked with that much more efficient, in some cases, 1200% more!


Managing the new social media division of Verizon was not an easy task. Between meetings, assigning projects, allocating resources, and actually doing and implementing much of the work myself on the Verizon Community I had to try and keep track of all the comings and goings of my various teammates, partners, stakeholders, etc. Thus, I created a spreadsheet of all the projects associated with the Verizon Community, defining timelines and ensuring that all deliverables were made with the utmost attention to detail.


During my years at ProFlowers.com I played many rolls in the company. One of the roles that I am most proud of is being the interim project coordinator while the actual project coordinator was either on vacation or otherwise unavailable. During this time I was responsible for logging in projects from requestors, creating time tables for projects, setting expectations on deliverables, obtaining approvals for design, and managing resources within the web team as well as the quality assurance group to ensure timely delivery. In addition, I helped in the development of the Projet Initiation Request Form, or PIR for short. As time carried on this form grew into several different requests with detailed information about specific web creative. Please see below for an example:

Banner Request for the Affiliate Program

  1. Date of Submission (4/1/04)
  2. Requestor (John Smith)
  3. Department (Marketing)
  4. Review Date (4/2/04)
  5. Requested Delivery Date (4/3/04)
  6. Where the banner will appear (MSN Homepage)
  7. Design Direction (Give the banners a Valentine's Day feel. Dark reds, hearts and such)
  8. Type of banner (Flash, .jpg, or .gif)
  9. Dimensions of the banner (468x60, 120x60, 300x250)
  10. File size (12K, 5K, 20K)
  11. Banner Copy (Valentine's Day Flowers, Only $29.99)
  12. Offer (Free Glass Vase or Free Chocolate)
  13. Featured Product (Valentine's Day Roses, pID 503)
  14. Animation Required? (Y/N)
  15. Previous Examples
  16. Miscellaneous (Please try and match the colors on the MSN Homepage)
In addition, there are also built in rounds of review for this process. First the creative director gets to review the material and give her feedback. Adjustments are made and then the banner is forwarded to the project requestor. The project requestor can review the banner creative, give any necessary feedback, and adjustments can again be made to the banners. Thus completing the request.
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