Kathleen Jo



1999-present    Proflowers, Inc.    San Diego, CA   
Web Content Specialist
  • Web Development
    Updating http://www.proflowers.com on a daily basis. This includes creating jump and other various pages, updates to the Employee Resource Center intranet, updating the affiliate pages, creating and updating forms, and creating HTML generators for email campaigns. All of these duties require full knowledge of such programs as Adobe Photoshop, Adobe ImageReady, Adobe Acrobat, Cold Fusion, and such programming languages as Cold Fusion Markup Language, ASP, XML, DHTML, HTML, JavaScript, and Cascading Style Sheets.
  • Web Design
    Creating and optimizing HTML emails, banners and product images for web use. This also includes optimizing product images for print use. In addition, the banners always follow specification, following file size, dimension, and other various creative guidelines. Full competence in Adobe Photoshop, Adobe ImageReady, Adobe Acrobat, Adobe Illustrator, Macromedia Flash, Cold Fusion, Cold Fusion Markup Language, ASP, HTML, JavaScript, and Cascading Style Sheets was a must.
  • Affiliate Marketing
    Expertise in establishing and maintaining affiliate marketing programs. Creating and updating the affiliate pages at http://www.reporting.net and http://www.proflowers.com/cfm/affiliates.cfm. This includes writing ALL the copy for these pages, as well as coding them out. In addition, all information to handle technical support for the affiliates, including customer service email responses and procedures, were gathered, written out, and coded by myself. Established affiliate programs through third party affiliate solution providers Befree, Linkshare, and Commission junction. Full competence in Adobe Photoshop, Adobe ImageReady, Cold Fusion, Cold Fusion Markup Language, ASP, HTML, JavaScript, and Cascading Style Sheets was a must.
  • Project Management
    Acted as interim project coordinator when project coordinator was either on vacation or unavailable. Managed and trained new members of the affiliate and web teams to ensure smooth work flow and timely completion of projects. This includes creating time lines, creating image and banner specifications, coordinating communication and work flow with other departments within Proflowers.com, managing department resources, obtaining project requestor approvals, informing project requestors of the progress of their projects, and creating documentation and forecasts for larger projects.


Applications Programming
  • Adobe Acrobat
  • Adobe Illustrator
  • Adobe ImageReady
  • Adobe Photoshop
  • Cold Fusion and Home Site
  • Dreamweaver
  • Frontpage
  • FTP third party clients (WS_FTP and SmartFTP)
  • Macromedia Flash
  • Microsoft Office Suite
  • QuarkXPress
  • Visual Source Safe
  • ASP
  • Cascading Style Sheets
  • Cold Fusion Markup Language
  • HTML - hand coding
  • DHTML - hand coding
  • XML - hand coding
  • JavaScript

1993-1997 University of California, San Diego, CA
  • B.A., Literatures in English
  • Minor in Organic Chemistry

  • Surfing, affiliate marketing, and food.

  • Working experience with Microsoft Visual Source Safe and Microsoft Office Suite.
  • Expert in affiliate marketing.
  • Understand Spanish verbally and in written format.